Explore the FusionGrove Platform
The bridge between your marketing automation and CRM.
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Identify
Identify and compile account data sets based on ideal customer profiles and revenue goals.
- Determine the key attributes for ideal customer profiles and buyer personas.
- Bring in data sets such as leads from digital campaigns and marketing automation, existing customer base etc.
- FusionGrove extends demand generation campaigns from marketing automation to drive lead follow-up and conversion by sales teams.
- FusionGrove integrates with leading marketing automation platforms including Marketo.
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Target
Precision targeting of high value accounts using data enrichment and hyper-segmentation.
- Augment data with deeper account intelligence.
- Intersect and compare existing customer data with external data for actionable insights.
- Multi-dimensional hyper-segmentation of accounts using enriched data intelligence, including technographic data, firmographics and other indicators.
- Distill and prioritize accounts with the strongest fit and higher propensity to buy.
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Build
Design and build orchestrated plays comprising structured flow of account interactions. Define routes to market and communication channels.
- Quick and easy wizard to create structured, co-ordinated plays.
- 6 steps to campaign launch.
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Content
Bring together account-relevant content and messaging aligned to buyer journeys and communication channels. Hyper-personalize customer content assets based on specific campaigns.
- Customize content assets.
- Optimize content and messages for communication channels.
- Dynamic generation of hyper-personalized landing pages
- Tailor sales enablement content for specific campaigns.
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Engage
Sellers progress through a guided, synchronized series of account-focused interactions. Align sales, Sales, Marketing and Partners for collaborative execution.
- Directly assign leads to channel partners or sales development teams.
- Guided selling practices to help Sales engage target customers effectively.
- Execute sales and marketing plays at scale.
- Sales motions can be customized for each campaign
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Measure
Track progress and measure success through real-time reporting and metrics dashboards. Optimize through agile improvement.
- Track lead progression to closing at every step of the campaign/play. Drill down to activity metrics account by account, campaign by campaign, by partner or by individual sales rep.
- Evaluate performance through leaderboards. Enable gamification and incentive programs.
- Custom views for Vendor, Partner Sales Management and Sales Rep roles, ensuring all stakeholders have complete visibility. No more manual spreadsheets!
- Enables agile improvement for inflight plays
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Orchestrate
Orchestrate processes, people, practices, content, technology and execution of sales motions to create an integrated, scalable model for revenue success.
- End-to-end orchestration in a single, integrated platform – no more point products that work in silos.
- Leverage FusionGrove value-added capabilities such as social selling enablement to maximize results
