The bridge between your marketing automation and CRM.
Identify and compile account data sets based on ideal customer profiles and revenue goals.
Precision targeting of high value accounts using data enrichment and hyper-segmentation.
Design and build orchestrated plays comprising structured flow of account interactions. Define routes to market and communication channels.
Bring together account-relevant content and messaging aligned to buyer journeys and communication channels. Hyper-personalize customer content assets based on specific campaigns.
Sellers progress through a guided, synchronized series of account-focused interactions. Align sales, Sales, Marketing and Partners for collaborative execution.
Track progress and measure success through real-time reporting and metrics dashboards. Optimize through agile improvement.
Orchestrate processes, people, practices, content, technology and execution of sales motions to create an integrated, scalable model for revenue success.